Media - Hoffman

Unlocking Hidden Potential

Written by Admin | Aug 4, 2025 3:18:50 PM
by Julie Heiberger, aia ncarb leed ap, Jon Rynish aia leed ap, and Mike Edwin
This article first appeared on mcknight's senior living website july 2025

In today’s competitive senior living market, every square foot counts.

Whether you’re trying to attract new residents, enhance services or adapt to a shifting labor market, one of the most overlooked resources already is within your walls: underused and excess space.

Maximizing those areas doesn’t just improve your footprint — it can reduce operating costs, enhance quality of life and even generate new revenue. The key lies in strategic planning and resisting the temptation to accept the status quo.

Realizing potential

Here are five ways to tap the unmet potential of your building’s space — with practical insights and cautionary lessons from successful senior living projects.