When your district’s referendum hits the ballot, it’s about more than bricks and mortar; it’s a test of trust. Voters aren’t just weighing costs … they’re deciding whether they believe in your leadership and your vision.
Superintendents are expected to manage that trust while navigating complex legal timelines, explaining budgets, and addressing public skepticism, all without overwhelming people with jargon. The key is structure: a clear, consistent 90-day communications plan that connects hearts, minds, and facts.