The Power of g, which equals True Sustainability, is Hoffman's holistic "and thinking" approach to sustainability which results in each client finding their ideal balance of capital costs, sustainable design and delivery, life-cycle cost savings, and healthy, productive environments. Every organization has its unique needs and priorities that must be brought into balance. Some organizations want to be leaders in sustainable technology. Others want to save money while reducing environmental impact. We help each client balance their priorities, stay within budget, and achieve their unique sustainability objective. By providing the appropriate "green" solution for each of our client's projects and helping them reach a balance among those elements, they achieve True Sustainability.